We’ve spent a significant amount of time introducing Sahlen’s restaurants and joints outside of the Western New York area. Although we like to keep you informed of where you can find our products, we realize that many times, you’re still stuck in an area stripped completely of Sahlen’s.
That, however, is all about to change.
We are proud to announce our new partnership with multinational corporation QVC.
In the new agreement, QVC will sell Sahlen’s hot dogs. This means we’ll now be sold on a larger scale—but more importantly, it means that customers now have the ability to purchase the brand’s product anywhere, at any time.
“We are excited about the exposure and visibility our relationship with QVC will give us,” said Paul Zanghi, V. P. of Sales/Marketing at Sahlen’s. “Our customers all over the country will now have a convenient way to purchase our hot dogs on a consistent and affordable basis—and people who have never had the chance to experience a Sahlen hot dog can now easily do so.”
QVC Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of innovative and contemporary products.
Credit is due to Buffalo native Joe Moran for helping to make this relationship possible. As founder and owner of W.N.Y. Food Products in Hopewell Junction, NY, Moran adopted the role of bringing local products to areas outside of Western New York. He soon saw the opportunity to do so with Sahlen’s and QVC.
“First and foremost, this relationship will be a great way to reach out on a national level to those who may not be able to purchase our products,” said Chris Cauley, V.P. of Sahlen Vending Operations, LLC. “It also speaks for our sales—we will introduce our hot dogs first, and if all goes well, we hope to turn this into something much larger.”
So there you go, Sahlen’s fans near and far. We hope you’re just as excited for this news as we are. Be sure to keep an eye out for the live, on-air appearance date set for August 20. Sahlen’s will appear during the Food Fest, which begins at 4 p.m. EST.
If you have any questions or feedback, we’d love to hear them on twitter: @Sahlens.