Sahlen’s becomes official hot dog of the Buffalo Bills

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Buffalo Bills fanatics, we’ve got news for you.

Sahlen’s has offered Western New York’s freshest and highest-quality meat products locally since 1869 and are beloved by Buffalonians far and wide.  The 2015 season promises to be special for fans of Western New York’s favorite football team: Sahlen’s Hot Dogs are once again the “Official Hot Dog of the Buffalo Bills.”

“Our partnership with Sahlen’s is a natural Western New York fit for both the Bills organization and our fan base,” said Bruce Popko, ‎EVP Business Development at Pegula Sports & Entertainment. “With the popularity of Sahlen’s throughout the Buffalo and Rochester communities, bringing Sahlen’s back into the fold as the ‘Official Hot Dog’ was a can’t miss.”

Sahlen’s signature Smokehouse Hot Dogs, famous for their carved-off-the-bone flavor and delicious, natural taste, were first available to hungry fans as part of the new sponsorship at the 50 Yard Finish 10K/5K/Kid’s Run that took place on Saturday, June 27 at Ralph Wilson Stadium in Orchard Park, New York.

Sahlen’s Hot Dogs will also be found at Buffalo Bills Training Camp from Friday, July 31 through Tuesday, Aug. 25 at St. John Fisher College in Pittsford, NY. Fans can enjoy Sahlen’s Hot Dogs at Ralph Wilson Stadium starting with the Bills first home preseason against the Carolina Panthers on Friday, Aug. 14 and the first game of the 2015 National Football League regular season against the Indianapolis Colts on Sunday, Sept. 13.

Sahlen’s Hot Dogs, the staple tailgating food in Buffalo, can also be found outside of the stadium on gamedays as fans throughout the parking lots are grilling them each Sunday.

“The tailgating portion is a huge factor for us from the retail side”, Mark Battistoni, VP of Sales and Marketing for Sahlen’s, notes. “If you walk through the tailgating parking lots, fans are cooking our product. That’s something we can’t measure which doesn’t even factor into the stadium sales.”

Sahlen’s plans to launch its “Bills-gating” photo-sharing contest during the 2015 season. Details will be released soon.

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